CSMA Club

THE BRIEF
The Civil Service Motoring Association, had been running for over 70 years. Originally set up purely for people working in the civil service it had seen it’s membership decline in recent years due to the increased competition to the services it offered. The task: bring the organisation into the 21st century.

brand in action

THE SOLUTION
I came up with a new name and visual identity that tries to evoke the golden age of motoring and would appeal to prospective members but not alienate current members. This was implemented across all areas of their communications including DM, website, ecrm, newsletters, special interest groups and Leisure properties.

 

 

 

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RESULTS
Membership stabilised and the recruitment programme  has started to see results.

Client: CSMA Club